Looking at some media trends in the digital age

Below is an intro to some present trends and habits in television and content viewing.

In recent years, with the growth of digital content, the way in which individuals consume content has evolved significantly. For many years, standard television was the primary source of family entertainment for the majority of people. Nevertheless, since the advancement of internet streaming services, many audiences are turning away from arranged television, particularly among younger people. Instead, worldwide media content analysis shows that more people are purchasing memberships to streaming services, which strongly affirms the shift in audience intake habits. These options are popular for permitting people to watch the shows and films they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming platforms as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the marketplace.

In the present digital age, mobile phones have become one of the most common tools that individuals are using to watch videos and access media. These days, many social media platforms are providing limitless feeds of brief, fast-paced videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends today. These platforms allow users to see a series of customised material and react quickly, making these videos far more appealing and addicting than standard television. Short form videos are also being used regularly for news and educational functions, not just for home entertainment. Consequently, this pattern is shifting the way individuals are proactively looking for and expecting to receive information, in a much faster, shorter and more visual format.

With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the method by which individuals are getting their news is also shifting. People are significantly turning towards online news sources, instead of viewing TV, to find out about the latest worldly affairs. Nevertheless, at the same time, due to a continuous flow of info, individuals are becoming overwhelmed by big quantities of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and much easier to follow. Nowadays it is common to see news channels that have mass followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for providing people more info with dependable and authenticated news sources, in a style they can readily follow.

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